Natural products manufacturer NOW has partnered with rePurpose Global, a global platform helping brands take action on their plastic footprints, to address global plastic pollution.

NOW has committed to recovering over 600,000 pounds of ocean-bound plastic with rePurpose Global by the end of 2028, which is NOW’s 60th anniversary year.

“Becoming a plastic recovery pledge partner with rePurpose Global is the latest example of our decades-long commitment to environmental responsibility and creating a cleaner, healthier future for generations to come,” said Amber Cerda, director of marketing at NOW. “Our plastic recovery pledge shows we are taking action to fight plastic pollution and working with rePurpose Global allows us to have a verifiable impact on our planet’s ecosystems.”

To date, rePurpose Global has recovered over 100 million pounds of nature-bound plastic waste, while also providing fairer, safer, and more dignified opportunities for waste workers, the company reported.

“We are thrilled to partner with NOW in our collective mission to combat plastic pollution and drive transformational change,” said Svanika Balasubramanian, co-founder and chief circulatory officer at rePurpose Global. “We know that NOW shares our commitment to sustainable action. Together, we are working toward a fairer and cleaner future where plastic waste is no longer a threat to our environment and communities.”

As part of the partnership, NOW will support rePurpose Global’s efforts in West Java, Indonesia, and Goa, India, focusing on recovering plastic waste from vulnerable communities and ecosystems, improving local waste management infrastructure.

The partnership is part of NOW’s ongoing effort to reduce plastic waste. About 90% of NOW supplements, NOW Sports, NOW Pets, and NOW Solutions carrier oil packaging is made from 100% post-consumer recycled resin, diverting over 15 million pounds of plastic from landfills since 2023.